Loom

A fashion label posts when there is time, so the feed has no shape. It needs a calendar it can trust, a copy voice, and a steady mix of statics, carousels and short kinetic pieces.

• Plan content in 14-day approval cycles so the label signs off in batches, not daily.
• Set one voice and one grid for statics and carousels, then add kinetic short-form on top.
• Report every two weeks on what moved, so the next cycle starts from evidence.

How a Cadence retainer turns posting into a system.

A concept study made by the studio. It is not a client project.