Marrow

A clinic group films patient explainers on phones. The footage is good and the finish is not. It needs kinetic subtitles, mastered audio and branded overlays on eight reels.

• Hold to the Raw Footage Rule: three minutes of raw video for each finished reel.
• Set kinetic subtitles in the brand typeface, sized for a phone held at arm's length.
• Master the audio so a quiet voice carries in a busy waiting room.

How the video editing add-ons finish footage a client already has.

A concept study made by the studio. It is not a client project.